Buick Blogger

Buick Lucerne living large on dealer lots

General Motors would like to us view the Lucerne as one of its Value Pricing success stories. The big FWD sedan is selling well with few incentives, which means its average transaction price is staying relatively high. Buick has sold 22,124 Lucerne's in the first quarter, but is expecting to build 145,000 by the end of the year.

What's more impressive, however, is the low 9.3-percent of fleet sales for the Lucerne in the first quarter. The Buick Park Avenue and LeSabre that the Lucerne replaces averaged 26-percent fleet sales. GM is hoping that it can boost the Lucerne's residual value by keeping those fleet sales in the basement.

Don't ask a Buick dealer how well the Lucerne is performing, however, as you'll likely get varying answers. Some are selling out and some are hardly selling any. That just goes to show how geographically isolated Buick's audience is.

[Source: AutoWeek]

posted by Car Boys Media @ 4:22 PM